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Marketing Touchpoints

Wilen’s proprietary touchpoint marketing solutions create focused, high-impact campaigns with measurable results. Our niche hyper-local and global property marketing initiatives have evolved into more than 400 proprietary real estate touchpoints and over 2,000 subscription-based and partner syndication networks—delivering sellers unprecedented listing reach and exposure.

Digital Discovery Channels

In today’s market, real estate is discovered online—through carefully crafted touchpoints that shape perception and guide decision-making. Every interaction with a listing carries weight. That’s why we’ve developed a seamless network of local and global exposure channels, engineered to empower consumers, personalize their experience, and deliver curated content across every stage of the home-buying journey. Each property we represent is positioned with intention and strategic precision. This approach goes far beyond visibility. It ensures your property is presented with clarity, eliminating any misconceptions and elevating its perceived value from the first impression to the final showing. By carefully orchestrating where, how, and to whom your property appears, we make it the standout in any market—building attention, trust, and buyer momentum at every turn.

Foundational Marketing Tools

Our touchpoint strategy starts with the fundamentals: meaningful connections between buyers and agents, high-quality photography, immersive virtual tours, and well-crafted listing descriptions that balance spontaneous appeal with SEO-driven substance. Properties are launched across major digital and print channels, supported by targeted outreach powered by Amazon Web Servers (AWS) for global delivery. From detailed floor plans to custom-designed selling materials, each asset is tailored to spotlight what makes your home unique—enhanced further by expert staging, lighting, and sensory cues.

Physical Brand Presence

Equally important is the physical experience of your listing. From the design of the "For Sale" sign to the professionalism of those representing your home, we ensure every touchpoint reflects quality and care. Listings are hosted on custom, mobile-optimized websites that convert interest into action. Behind the scenes, our advanced SEO techniques ensure your property ranks where it counts—at the top of search results, ahead of the competition.

Community-Centered Messaging

Real estate is about more than just properties—it’s about people, places, and the stories that connect them. Our niche marketing platforms are rooted in this belief, combining hyper-local knowledge with expansive reach to create campaigns that resonate emotionally and perform strategically. Whether marketing a waterfront estate or a suburban gem, we shape narratives that make each property feel like it belongs—not just in the market, but in the life of the next owner. Our reach begins at the neighborhood level, informed by a deep understanding of the communities we serve.

Story-Driven Promotion

To drive momentum, we deploy a broad spectrum of advertising strategies across print, video, and digital channels. From launching new listings to promoting open houses, we tell each property’s story with clarity, purpose, and precision—ensuring the message lands exactly where it needs to. This is marketing that moves—designed to generate action, not just awareness.

Global Luxury Reach

To expand this reach globally, we leverage precision-targeted digital advertising and elite syndication strategies. Through the unmatched resources of the Coldwell Banker Global Luxury® program, your listing benefits from both heritage and innovation. With a network of over 100,000 affiliated sales associates across more than 2,600 offices worldwide, we bring extraordinary homes to market with exceptional force. When the prestige of Coldwell Banker aligns with the most advanced marketing minds in luxury real estate—and the international reach of 43 countries and territories—the extraordinary becomes possible.

Unmatched Listing Exposure

Backed by advanced syndication tools and a proprietary distribution network, we scale property exposure across regions and platforms with unparalleled efficiency. Your listing is seen by the right buyers, in the right place, at the right time—maximizing reach, enhancing value, and delivering outcomes that set new benchmarks.